2025 Ford Bronco vs. 2025 Jeep Wrangler

The Ford Bronco emerges as a bold statement of retro-modern design, featuring a distinctive boxy silhouette that beautifully blends nostalgic elements with contemporary functionality. Available in two- and four-door configurations, the Bronco sets itself apart with ingeniously engineered frameless removable doors and roof panels that transform the driving experience into an open-air adventure. New color options like Desert Sand, Marsh Gray, and Ruby Red Metallic enhance personalization. In contrast, the Jeep Wrangler embraces its legendary heritage through an unapologetically utilitarian design. The instantly recognizable seven-slot grille and round headlights anchor the Wrangler's iconic boxy silhouette. Like the Bronco, it offers two- and four-door configurations with diverse roof options.

The Ford Bronco presents a meticulously crafted engine lineup that caters to various driving preferences. At the entry level, a robust 2.3L turbocharged inline-4 generates 300 horsepower and 325 lb-ft of torque, offering drivers the choice between a precise 7-speed manual transmission or a sophisticated 10-speed automatic. For those craving more power, a potent 2.7L twin-turbo V6 steps up the game with 330 horsepower and an impressive 415 lb-ft of torque. The pinnacle of performance arrives with the Raptor trim, featuring a thunderous 3.0L twin-turbo V6 that unleashes 418 horsepower and 440 lb-ft of torque. The Bronco also boasts a towing capacity ranging from 3,500 to 4,500 pounds to accommodate a variety of adventures.

The Jeep Wrangler offers a range of powertrain options, including a standard 3.6L V6 producing 285 horsepower, a 2.0L turbocharged inline-4 with 270 horsepower, and a plug-in hybrid 4xe generating 375 horsepower. Its top-tier Rubicon 392 features a 6.4L V8 that produces 470 horsepower. While the Wrangler provides basic off-road capability, the Bronco sets itself apart with its technologically advanced suspension, comprehensive terrain management system, and more refined driving dynamics.

The 2025 Ford Bronco sets a new standard for adventure SUV interiors, combining rugged functionality with advanced technology and comfort. Its open-air design features frameless removable roof panels and doors, allowing for seamless transformation between enclosed and open environments. Practical trims like Badlands and Stroppe showcase marine-grade vinyl seating and rubberized flooring, designed to withstand tough conditions. The Bronco's technological centerpiece is the SYNC® 4 system, featuring a 12-inch touchscreen with wireless Apple CarPlay and Android Auto, plus over-the-air updates.

The Jeep Wrangler offers a more traditional interior with a 12.3-inch Uconnect 5 touchscreen, wireless connectivity, and trim-specific features like Nappa leather seats. However, it is known to struggle with persistent cabin noise and less versatile cargo configurations. Ultimately, the Bronco delivers a more sophisticated, technology-forward interior that seamlessly blends outdoor durability with modern comfort and innovation.

The Ford Bronco includes a robust array of standard safety features, such as Advance Trac® with Roll Stability Control, dual-stage front airbags, Safety Canopy side-curtain airbags, and an individual tire pressure monitoring system. Higher trims offer advanced driver assistance features, including forward-collision warning with automated emergency braking, blind-spot monitoring, rear cross-traffic alert, lane-keeping assist, and parking sensors. The Jeep Wrangler comes standard with essential safety features, including blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. Buyers can upgrade to the Safety Group package, which adds automatic high-beam headlamps, LED taillamps, and the ParkSense® Rear Park Assist System.

The Ford Bronco's 2.3L turbocharged inline-4 engine with automatic transmission offers EPA-estimated ratings of 20 MPG city and 22 MPG highway. The 2.7L V6 with the Sasquatch Package achieves 17 MPG in both city and highway driving. The Jeep Wrangler's 2.0L turbocharged four-cylinder engine is more efficient, achieving an EPA-estimated 24 MPG on a Car & Driver highway test. However, the high-performance 6.4L V8 Rubicon 392 is significantly less efficient, with an EPA highway rating of just 13 MPG.

The Ford Bronco starts at $37,995 for its Base trim. The Big Bend trim, at $40,370, adds convenience features like dual-zone climate control and remote start. Luxury seekers will appreciate the Outer Banks trim ($47,940), which features leather-trimmed seating and heated steering. The high-performance Bronco Raptor tops the lineup at $90,035. The Jeep Wrangler starts slightly lower, at $37,290 for the Sport trim. The Sport S ($40,295) adds adaptive cruise control and more safety features. Off-road trims like the Willys ($44,790) and Rubicon ($52,050) come equipped with features like rear lockers and 33-inch tires.

The 2025 Ford Bronco and Jeep Wrangler represent the pinnacle of off-road engineering, each offering a unique approach to adventure-ready mobility. The Ford Bronco emerges as a technological tour de force, blending retro-inspired design with cutting-edge innovation. Its advanced G.O.A.T. (Goes Over Any Terrain) system, paired with high-performance trims like the Raptor and Stroppe, demonstrates a sophisticated approach to off-road performance. The Jeep Wrangler provides a solid off-road option with its traditional design and reliable performance. For drivers seeking a modern, tech-forward SUV with versatile design and premium features, the Bronco stands out as the clear leader.