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College students and first-time buyers picking up a new Ford at Dorian Ford in Metro Detroit College students and first-time buyers picking up a new Ford at Dorian Ford in Metro Detroit

Ford College Student
and First-Time Buyer
Programs

Dorian Ford in Metro Detroit runs two Ford programs that make buying your next Ford easier: one for first-time buyers and one for college students and recent grads. No credit, no problem. If you are financing your first vehicle, the Ford First-Time Buyer Program can get you approved even with little credit history. If you are a current college student, or you graduated within the last two years, the Ford College Student Program adds bonus cash on top of strong Ford Credit rates. Both apply to a new or certified pre-owned Ford.

Test Drive a Ford
View New Specials View Pre-Owned Specials

Get into a New Ford

Two ways to get into a new Ford, whether you are a college student or buying your first vehicle. Certified pre-owned options are covered further down.

College Student
KEY BENEFIT

$750 bonus cash (purchase) or $500 (lease), plus best-rate financing with no down payment required

APPLIES TO

New Ford for bonus cash; new and certified for financing

First-Time Buyer
KEY BENEFIT

$750 bonus cash, plus approval built for buyers with little or no established credit

APPLIES TO

New and certified pre-owned Ford

The Ford College Student Program

Current college students and recent graduates can earn $750 bonus cash on a purchase or $500 bonus cash on a lease of an eligible new Ford. Through the College Student Purchase Plan, qualified students and recent grads can also finance at one of Ford Credit’s best available rates, with no down payment required.

College students and recent graduates buying a new Ford through the Ford College Student Program at Dorian Ford

You may qualify if you are:

  • A full-time or half-time college or trade-school student
  • A current graduate student
  • A recent graduate, within two years of your graduation date
  • A high-school senior with a letter of intent to attend a qualifying university
  • An internship participant, trade-school apprentice, or medical resident

Popular picks for students and grads include the Maverick, Bronco Sport, Ranger, and F-150.

How to Qualify

Current college students and recent graduates start online at Ford DrivesU (forddrivesu.com). You confirm your eligibility there, verified through ID.me, and receive an eligibility certificate to use at Dorian Ford. Verification uses documentation such as a diploma, a final transcript, a registrar’s letter with your graduation date, a dated letter of intent (valid up to six months), or a current class schedule, with your full name and school name shown.

Student confirming College Student Program eligibility online through Ford DrivesU

How to Qualify

Student confirming College Student Program eligibility online through Ford DrivesU

Current college students and recent graduates start online at Ford DrivesU (forddrivesu.com). You confirm your eligibility there, verified through ID.me, and receive an eligibility certificate to use at Dorian Ford. Verification uses documentation such as a diploma, a final transcript, a registrar’s letter with your graduation date, a dated letter of intent (valid up to six months), or a current class schedule, with your full name and school name shown.

The Ford First-Time Buyer Program

First-time buyer being approved for a new Ford through the Ford First-Time Buyer Program at Dorian Ford

New for the Summer Sales Event, Ford’s First-Time Buyer Program is built for the buyer who worries a thin credit file will hold them back. You do not need an established credit history, and qualification is not based on a traditional credit score, so first-time buyers can get approved and earn Ford Credit’s best available rate. On top of that you get $750 bonus cash, down-payment assistance and flexibility, and a real chance to build credit early. It applies to both new Fords and certified pre-owned Fords across most models, and it can be combined with other current Ford incentives and rebates.

To qualify, you generally need no prior auto loans, at least six months at your current job, and no past repossession, charge-off, or bankruptcy. Proof of income may be required depending on your credit tier. Final approval is subject to Ford Credit review.

First-time buyer being approved for a new Ford through the Ford First-Time Buyer Program at Dorian Ford
Buyer choosing between a new and a certified pre-owned Ford at Dorian Ford Buyer choosing between a new and a certified pre-owned Ford at Dorian Ford

Start New, or Certified Pre-Owned

Both offers apply whether you buy new or certified pre-owned. Here is where to start with each.

A New Ford

Prefer to start new? A brand-new Ford pairs the latest technology and a full factory warranty with the College Student and First-Time Buyer offers above. The Bronco Sport is a popular first new Ford, with standard all-wheel drive, room for your gear, and an approachable price for a new SUV.

Browse New Ford Inventory New Ford Purchase Offers

A Certified Pre-Owned Ford

If you are buying your first vehicle, a certified pre-owned Ford is often the sweet spot for first-time buyers across Southeast Michigan. Certified prices frequently land in the mid-$20,000s, and every Ford Blue Advantage vehicle includes a limited warranty, a detailed inspection, and a vehicle history report, so you get newer-vehicle peace of mind at a first-buyer price.

Shop Certified Pre-Owned Fords Used Specials Under $25k

Either way, get approved once and shop with confidence.

Get Pre-Approved for Financing

Frequently Asked Questions

Often, yes. You do not need an established credit history, and qualification is not based on a traditional credit score, so the program is built for first-time buyers. It can also help you start building credit early. Final approval is subject to Ford Credit review.

Yes. These programs can be combined with other current Ford incentives and rebates. Our team will confirm which offers you qualify for and stack the best combination for you.

Both programs apply to a range of current Ford models, including the Maverick, Bronco Sport, Ranger, Bronco, Mustang, Mustang Mach-E, and F-150. The certified pre-owned option opens up even more choices for first-time buyers.

Yes. The College Student Program is limited to 5 new eligible vehicle purchases or leases.

Yes. The First-Time Buyer Program applies to both new Fords and certified pre-owned Fords.

Follow Us

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.