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Ford Bronco vs. Kia Sorento

Comparison Study

In this comprehensive comparison, we will be examining two distinct vehicles: the rugged 2023 Ford Bronco and the 2023 Kia Sorento. The Ford Bronco is a four-wheel-drive off-roader designed for adventure seekers and off-road enthusiasts, available in both two- and four-door body styles. On the other hand, the Kia Sorento is a mid-size crossover SUV that offers seating for up to seven passengers and is good for families and individuals who need a practical vehicle for daily driving.

As we dive into the features, performance, and capabilities of these two vehicles, you will discover which one best suits your needs and preferences. And when it comes to making your choice, you can count on Dorian Ford, your trusted dealership in Clinton Township, MI, for experiencing Ford vehicles first-hand and receiving personalized assistance from our expert team. So let's get started and find the perfect vehicle for you!

Exterior Design and Styling

The exterior design and styling of the 2023 Ford Bronco and the Kia Sorento cater to different tastes and preferences. The Ford Bronco boasts a rugged, off-road look that is both eye-catching and functional, while the Kia Sorento presents an urban design that is ideal for city driving.

The 2023 Ford Bronco's special Heritage Editions for both two- and four-door models pay tribute to the classic 1960s Bronco design. The Heritage Edition features a white grille, white roof, and retro-inspired wheels, adding an air of nostalgia to this modern off-roader. The more premium Heritage Limited Edition showcases metal Bronco-script fender badging, leather-trimmed plaid seats, and Heritage Limited badging on the center console, further enhancing its exclusivity.

The Bronco's exterior is designed for adventure, with two or four doors, softtops or hardtops, and removable body panels that allow for open-air experiences. The frameless doors with long side glass offer improved visibility, and the exterior mirrors are thoughtfully mounted on the base of the windshield to remain functional even with the doors removed, showcasing the Bronco's innovative and practical design.

In contrast, the Kia Sorento features a modern exterior with sharp lines and curves. Although it has an urban design, it lacks the versatility and off-road prowess of the Ford Bronco. LED headlights and taillights, a signature light strip, and an available X-Line package give the Sorento a contemporary appearance, but it cannot compete with the Bronco's adventurous spirit and iconic design.

Performance and Capability

The Ford Bronco and Kia Sorento both offer a range of engine options, but their performance and capabilities differ significantly. The Bronco, designed for off-road adventures, features a standard 300-hp turbocharged 2.3-liter EcoBoost® four-cylinder engine or an optional 330-hp twin-turbo 2.7-liter EcoBoost® V-6. The Bronco's advanced 4x4 system and independent front suspension allow it to conquer even the most treacherous terrain. Its off-road prowess is further enhanced by optional 35-inch mud-terrain tires, beadlock-capable wheels, electronic locking front and rear differentials, and a sway-bar-disconnect feature. In terms of fuel efficiency, the four-cylinder Bronco with an automatic transmission achieves 20 mpg in the city and 22 mpg on the highway. The V-6 version with the Sasquatch package has a slightly lower fuel economy of 17 mpg in both city and highway driving.

On the other hand, the Kia Sorento caters more to urban and highway settings. Its standard engine is a 191-hp 2.5-liter inline-four-cylinder, with an available 281-hp turbocharged 2.5-liter four-cylinder for those seeking more power. The Sorento also offers a 227-hp hybrid powertrain and a 261-hp plug-in hybrid (PHEV) setup for eco-conscious drivers. The base 2.5-liter engine has an EPA-estimated fuel economy of 24 mpg in the city and 29 mpg on the highway, while the turbocharged version has a slightly lower rating of 22 mpg city and 29 mpg highway. However, the hybrid and plug-in hybrid options provide decent fuel economy, with the hybrid achieving 39 mpg city and 35 mpg highway, and the plug-in hybrid offering a combined rating of 79 MPGe.

While the Sorento's performance may be adequate for city and highway driving, it cannot match the Bronco's off-road capabilities and powerful engine options. The Ford Bronco's performance and capability cater to those seeking adventure and off-road thrills, leaving the Kia Sorento behind in terms of versatility and overall excitement.

Interior Comfort and Space

The Ford Bronco and Kia Sorento differ in their approach to interior comfort and space. The Bronco offers versatile seating and cargo options, while the Sorento provides a focus on materials and seating options.

In the Bronco, the two-door model seats four passengers, and the four-door model seats five. Legroom in the two-door Bronco is 43.1 inches in the front and 35.7 inches in the second, while the four-door model offers 43.1 inches in the front, 36.3 inches in the second row. Cargo space in the two-door model is 23.6 cubic feet behind the rear seats, which expands to 52.3 cubic feet with the rear seats folded. The four-door model provides 35.6 cubic feet of cargo space behind the rear seats and a generous 77.6 cubic feet with the rear seats folded. The Bronco's available leather seating surfaces, heated front seats, and heated steering wheel contribute to its interior comfort. Additionally, its rubberized flooring and marine-grade vinyl upholstery ensure durability and protection from the elements, making the Bronco a fantastic choice for off-road adventures.

The Sorento, on the other hand, features a standard third-row seat and offers a decent amount of passenger space. The second-row bench can be swapped for a pair of captain's chairs for added seating options. However, the far-back seats may not be suitable for adults. The Sorento's cargo area can fit two carry-on suitcases, two fewer than the larger Telluride. The interior features materials such as stitching on door panels and seat inserts, with a variety of cubby storage spots and cupholders on the console.

Technology and Infotainment

When comparing the technology and infotainment features of the 2023 Ford Bronco and Kia Sorento, both vehicles cater to different preferences, but the Ford Bronco stands out with its comprehensive offering of features and connectivity options.

The Ford Bronco comes equipped with the cutting-edge Sync 4 software, powering either an 8.0- or 12.0-inch touchscreen. The system is capable of over-the-air updates and offers seamless wireless smartphone connectivity, supporting both Apple CarPlay and Android Auto. A subscription-based Wi-Fi hotspot is also available to keep you connected on the go. The infotainment system can be further enhanced with built-in navigation and a premium B&O stereo, ensuring an exceptional audio experience. In terms of driver-assistance technology, the Bronco is equipped with a comprehensive suite, including automatic high beams, parking sensors, forward-collision warning, automated emergency braking, blind-spot monitoring, rear cross-traffic alert, and lane-departure and lane-keeping assist, providing added safety and convenience.

In comparison, the Kia Sorento features a standard 8.0-inch touchscreen infotainment system, with an optional 10.3-inch upgrade available. The Sorento also offers an optional wireless charging pad, a 12-speaker Bose sound system, and a rear-seat entertainment system with touchscreens mounted on the back of each front seat. Some trims come with a 12.3-inch digital gauge cluster, rhombus-shaped air vents, and integrated ambient lighting. While the Sorento does provide a range of technology options, the Ford Bronco's robust feature set and connectivity capabilities make it an attractive choice for tech-savvy drivers.

Safety Features

Safety features and warranty coverage are crucial factors when purchasing a vehicle, and both the Ford Bronco and Kia Sorento deliver in these areas, with the Bronco offering an impressive array of safety features to ensure driver and passenger confidence.

The Ford Bronco is equipped with a comprehensive suite of safety features, including automatic high beams, parking sensors, forward-collision warning, automated emergency braking, blind-spot monitoring, rear cross-traffic alert, and lane-departure and lane-keeping assist. These features not only add to the Broncos overall safety but also provide drivers with enhanced peace of mind. In terms of warranty, the Bronco offers a limited warranty that covers three years or 36,000 miles and a powertrain warranty that covers five years or 60,000 miles, ensuring reliable coverage.

In contrast, the Kia Sorento comes with standard safety features such as forward-collision warning and automated emergency braking, lane-departure warning, and lane-keeping assist. Additionally, the Sorento offers available blind-spot monitoring and rear cross-traffic alert. While the Sorento provides essential safety features, the Bronco's extensive safety package offers a more comprehensive approach to driver and passenger protection. The Sorento's warranty coverage includes a limited warranty that covers five years or 60,000 miles and a powertrain warranty that covers 10 years or 100,000 miles. However, no complimentary scheduled maintenance is included with the Sorento.

With its extensive safety features and solid warranty coverage, the Ford Bronco stands out as a strong choice for those prioritizing safety and reliability.

Trim Levels and Pricing

Comparing the Ford Bronco and the Kia Sorento involves evaluating the available trim levels, packages, and pricing for both vehicles. The Ford Bronco offers a range of customization options, while the Kia Sorento features various trims and pricing structures.

For the 2023 Ford Bronco, the trim levels and pricing are as follows:

  1. Base: Starting at $34,595, this trim comes with 16-inch steel wheels, manual windows, and cloth seats (EPA-Est. MPG 20 City / 21 HWY).
  2. Big Bend: Starting at $38,585, the Big Bend adds features like remote start, an upgraded 8-inch infotainment display, and carpeted floors (EPA-Est. MPG 20 City / 21 HWY).
  3. Black Diamond: Starting at $41,250, the Black Diamond includes an upgraded 7-speed manual transmission and off-road features such as rock rails, underbody protection, and a heavy-duty suspension (EPA-Est. MPG 16 City / 18 HWY).
  4. Outer Banks: Starting at $46,350, this trim features 18-inch alloy wheels, LED headlights and taillights, and leather-trimmed seats (EPA-Est. MPG 20 City / 21 HWY).
  5. Badlands: Starting at $47,395, the Badlands adds a disconnecting front sway bar, electronic locking front and rear differentials, and a hydraulic front sway bar disconnect system (EPA-Est. MPG 16 City / 17 HWY).
  6. Heritage Edition: Starting at $46,605, this edition is based on the Big Bend trim with the Sasquatch package, featuring throwback styling such as a white grille, white roof, and a set of 1960s-inspired wheels (EPA-Est. MPG 20 City / 21 HWY).
  7. Wildtrak: Starting at $58,025, the Wildtrak is a high-performance off-road vehicle with a standard 2.7-liter V-6 engine, 17-inch beadlock-capable wheels, and 35-inch mud-terrain tires (EPA-Est. MPG 19 City / 21 HWY).
  8. Heritage Limited: Starting at $69,195, this edition is based on the Badlands trim level, with features like metal Bronco-script fender badging, leather-trimmed plaid seats, and Heritage Limited badging on the center console (EPA-Est. MPG 17 City / 17 HWY).
  9. Raptor: Starting at $86,080, the Bronco Raptor is an extreme off-road vehicle with an upgraded engine, suspension, 37-inch tires, and more (EPA-Est. MPG 15 City / 16 HWY).
For the 2023 Kia Sorento, the trim levels and pricing are as follows:
  1. LX: The base model with a 2.5-liter four-cylinder engine, 191 horsepower, and seven available seats. Starting at $30,090 MSRP (EPA MPG Estimates FWD: 24 City / 29 HWY, AWD: 23 City / 25 HWY).
  2. S: Featuring SynTex seating materials, a power-adjustable driver's seat, a 10.25-inch navigation screen, dual-zone automatic climate control, and eight USB charging ports. Starting at $32,590 MSRP (EPA MPG Estimates FWD: 24 City / 29 HWY, AWD: 23 City / 25 HWY).
  3. X-Line S AWD: Rides 1.3 inches higher than the LX and S trims, with Gloss Black alloy wheels and X-Line front and rear bumpers. Starting at $34,590 MSRP (EPA AWD MPG Estimates: 23 City / 25 HWY).
  4. EX: Equipped with a 2.5-liter turbocharged engine, 281 horsepower, an eight-speed dual-clutch transmission, a smart power liftgate, and a wireless charging pad. Starting at $35,990 MSRP (EPA MPG Estimates FWD: 22 City / 29 HWY, AWD: 21 City / 28 HWY).
  5. X-Line EX AWD: Features 20-inch alloy wheels, all-wheel drive, and Drive Mode Select. Starting at $39,690 MSRP (EPA MPG Estimates: 21 City / 28 HWY).
  6. SX: Comes with a panoramic sunroof and LED projector headlights. Starting at $38,890 MSRP (EPA MPG Estimates FWD: 21 City / 28 HWY, AWD: 21 City / 28 HWY).
  7. SX Prestige AWD: Offers 20-inch alloy wheels with a Gloss Black finish, heated and ventilated front seats, and a high-end interior. Starting at $43,490 MSRP (EPA MPG Estimates: 21 City / 28 HWY).
  8. X-Line SX Prestige AWD: Showcases exclusive X-Line badging and color accents, increased ride height of 1.3 inches, and signature X-Line style. Starting at $43,690 MSRP (EPA MPG Estimates: 21 City / 28 HWY).

    9. The 2023 Ford Bronco offers vast configurability with its wide range of models, trims, and optional equipment, while the 2023 Kia Sorento provides various trim levels and pricing options to cater to different customer needs.

Conclusion

The 2023 Ford Bronco and Kia Sorento cater to different needs and preferences, each offering unique features and capabilities. The Ford Bronco boasts a rugged, iconic design, powerful engine options, and exceptional off-road capabilities, making it the perfect choice for adventure seekers and off-road enthusiasts. While the Kia Sorento presents a more urban design, suitable for city driving and family use, it cannot compete with the versatility and excitement offered by the Ford Bronco.

When considering factors such as exterior design, performance, interior space, technology, safety, and trim levels, the Ford Bronco stands out as the superior choice for those who crave adventure and the freedom to explore off the beaten path. Although the Sorento has its merits, particularly in terms of fuel economy and available hybrid options, the Ford Bronco remains the ultimate off-roader, providing an unmatched driving experience.

We invite you to visit Dorian Ford in Clinton Township, MI, to experience the 2023 Ford Bronco first-hand and receive personalized assistance from our expert team. Discover for yourself why the Ford Bronco is the best choice for your next vehicle purchase. Schedule a test drive today and let the adventure begin with the 2023 Ford Bronco at Dorian Ford!

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Call Dorian Ford for details or to check availability. Price does not include applicable tax, title, and license charges. Residency restrictions may apply. Pictures many not represent actual vehicles. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.